“When the times and the platforms are uncertain, you diversify.”
Diversifying used to mean that the content creator took a new genre to his repetoir. What a hassle, a lot to learn and all… but it could be that the diversifying of the future will mean something much larger: content creator has to learn to helm completely new fields, he previously would have never even considered as an option. Here in Finland one of the first suggestions of this kind in the media was that postmen could drive the taxi or mow the lawns, to make ends meet. Once again the Kübler-Ross model came to mind:
1. Denial 2. Anger 3. Bargaining 4. Depression 5. Acceptance.
Over the years I have given this reply more than once myself: “I dont do that. I´m strictly behind the camera kind of guy.” But now, with vlogging, guess what, you better start to learn to perform or sink.