Youtube has been around for many years, and yet it is so new, that many obvious and profound problems materialize only now.
YouTube makes the video content creator responsible of the content of every comment section of every video that he/her has ever published.
This means that if your video comment section contains something (specific words) that the YouTube algorithm has deemed “advertiser unfriendly” your video will not give you any financial gain. i.e. You will be put out of business.
Continue reading “Youtube has profound systemic problems- The ship is sinking.”
Moderating must be one tough and dirty job. As a moderator you are bound to make huge mistakes as a human being is simply not equipped to get inside the head of another person. What exactly did he mean by that message? Often, sadly, that is not clear even to the sender him/herself. Continue reading “On commenting and moderation in social media platforms”
Youtube video by the channel Veritasium, suggest that a social media company, which name starts with an F, gets a big chunk of it’s income from fake profiles, fake likes, fake attention. That content is amazing, and what is much more amazing is the upheaval it has not stirred up.
Bank sites most likely have very small number of fake identities as users. Fake identities would cause the banks more harm than good, eat up their credibility and trustworthiness. Therefore the registration and signup processes are much more robust than those of any social media platform. Continue reading “Real money from fake attention?”
Youtube being cost-free means it is being ingested with such amounts of video, that the sensible editing of the material (by competent persons) would become too expensive. All they have are clumsy automations and algorithms which might end up causing more harm than good. The automations give more help short term, but probably more harm in the long run as too many content creators are being handled with injustice again and again. Mainly by demonetizing content without giving any idea why such a measure has been implemented.
Youtube is not a regular business, even in the new media landscape. If it was, there would be competitors, similar to it in the market. There is not. Youtube is to it’s owners is a money losing testing ground. Their main goal is to gather data. On user behaviour, what works and what doesn’t. What could be profitable, etc. Continue reading “Being a content creator on Youtube.”
The current media landscape is from the audience’s point of view exciting, platforms see it as stormy and content creators often as simply scary. Legacy media is like a stable ship. Understandably they don’t want to jump to the new media, which is almost guaranteed to be a very unstable. Things are most likely going to change many times in the near future.
The platform has and should have a big influence on what is being defined as good content. Therefore it is unpleasant for a content creator to know that in five years, all the platforms will be different. How am I able to create good content when I cannot trust the platform will be there for me? Continue reading “The state of things, or making sense of the new media landscape.”
Short version: They don’t want pay multiple times more money for the production of the content while having no prospects on getting more views as a result. You cant expect a good shoemaker to suddenly start to make equally good complete suits and still only get the same amount of money as what he got from a pair of shoes.
The owners of the yellow press are not stupid, so they are well aware that their video offerings with terrible playback reliability and sometimes over one minute pre-roll ad’s are simply unwatchable. Continue reading “Why the yellow press hates video content?”
There’s journalist A who writes brilliant news articles. From him to the public.
And then there is journalist B, who is part of a four member team with a graphic designer, a media journalist and a video editor. The end result, the video, is from the journalist’s point of view, a list of compromises.
Many journalists dream of being the A-type, an independent creator, free from the opinions and demands of most people. One vision, as untouched as possible, depending only on his individual skill and effort. There’s no one to hold him back during the creation process. Continue reading “Many of us, (un)knowingly, still live in the past.”
Facebook in the beginning: your post reached your friends. That was simply a cool thing to have.
After a while: it was official that your post reached only some of your friends.
Then Facebook announced that as time goes by, it will restrict the reach of your posts with an ever growing force. You don’t have to guess why this is so: to get more space to the paid posts i.e. advertising. Continue reading “Soap opera starring: Platform – Viewer – Creator – Advertiser”
You have to have your own (WordPress) website because of searchability. To secure your own (digital) existence.
“Making good content is not enough, target audience has to find it too.”
The answer in one word: SEO (search engine optimization.)
“It has to live somewhere.” Continue reading “Why do you have to have a website? Isn’t social media presence enough?”