Who Am I kidding?

To me, the function of this blog is to think the things that I consider to be interesting and relevant, write those thoughts down and publish. I have no time to make sure the stuff I write about is 100% correct. In the world of the internet, speed has won quality 7-0. This means I will do lot’s of mistakes, which I will publish without having any specific knowledge on my blunders. It’s called “getting out from your comfort zone.” Some critical individual (usually colleagues) would call it self-humiliation. But we know better, right? This is me “testing my wings.” In the best scenario, it would take years for me to be able to fly with my content. And it would be naive to believe in “the best.” Continue reading “Who Am I kidding?”

Real money from fake attention?

Youtube video by the channel Veritasium, suggest that a social media company, which name starts with an F, gets a big chunk of it’s income from fake profiles, fake likes, fake attention. That content is amazing, and what is much more amazing is the upheaval it has not stirred up.

Bank sites most likely have very small number of fake identities as users. Fake identities would cause the banks more harm than good, eat up their credibility and trustworthiness. Therefore the registration and signup processes are much more robust than those of any social media platform. Continue reading “Real money from fake attention?”

Who is (mr) vidtoolz?

I´m a Finnish, 40 year old guy. I’m married, with two kids and two dogs. As a kid, I thought I was going to be making computer games, until I realized that what really drew me to the world of gaming, was the stories inside the games. Then I set my efforts on becoming some kind of video content creator. The underlying motivation to this is and was the storytelling. To be able to communicate through images and stories.

After school, I wrote a screenplay while living with my parents. I managed to write a full feature film screenplay, which did get some positive responses, but that was it. My juice carton was empty concerning that particular project. Then I was lucky enough to get some random gigs as a video editor and as a cameraman. Continue reading “Who is (mr) vidtoolz?”

Being a content creator on Youtube.

Youtube being cost-free means it is being ingested with such amounts of video, that the sensible editing of the material (by competent persons) would become too expensive. All they have are clumsy automations and algorithms which might end up causing more harm than good. The automations give more help short term, but probably more harm in the long run as too many content creators are being handled with injustice again and again. Mainly by demonetizing content without giving any idea why such a measure has been implemented.

Youtube is not a regular business, even in the new media landscape. If it was, there would be competitors, similar to it in the market. There is not. Youtube is to it’s owners is a money losing testing ground. Their main goal is to gather data. On user behaviour, what works and what doesn’t. What could be profitable, etc. Continue reading “Being a content creator on Youtube.”

The state of things, or making sense of the new media landscape.

The current media landscape is from the audience’s point of view exciting, platforms see it as stormy and content creators often as simply scary. Legacy media is like a stable ship. Understandably they don’t want to jump to the new media, which is almost guaranteed to be a very unstable. Things are most likely going to change many times in the near future.

The platform has and should have a big influence on what is being defined as good content. Therefore it is unpleasant for a content creator to know that in five years, all the platforms will be different. How am I able to create good content when I cannot trust the platform will be there for me? Continue reading “The state of things, or making sense of the new media landscape.”

Why the yellow press hates video content?

Short version: They don’t want pay multiple times more money for the production of the content while having no prospects on getting more views as a result. You cant expect a good shoemaker to suddenly start to make  equally good complete suits and still only get the same amount of money as what he got from a pair of shoes.

The owners of the yellow press are not stupid, so they are well aware that their video offerings with terrible playback reliability and sometimes over one minute pre-roll ad’s are simply unwatchable. Continue reading “Why the yellow press hates video content?”

Mission statement

Vidtoolz is creating videos on video storytelling. Serving the fellow video content creator on the road of self expression.

Vidtoolz is searching for value and utility by offering actionable tools and solutions.

Vidtoolz is exploring and analyzing the challenges and innovations. New tools, better working methods and workflows of video storytelling, with practical video examples. Continue reading “Mission statement”

Many of us, (un)knowingly, still live in the past.

There’s journalist A who writes brilliant news articles. From him to the public.

And then there is journalist B, who is part of a four member team with a graphic designer, a media journalist and a video editor. The end result, the video, is from the journalist’s point of view, a list of compromises.

Many journalists dream of being the A-type, an independent creator, free from the opinions and demands of most people. One vision, as untouched as possible, depending only on his individual skill and effort. There’s no one to hold him back during the creation process. Continue reading “Many of us, (un)knowingly, still live in the past.”

Will the majority of video content creators share the same fate as musicians?

David Bowie predicted in 2002 interview that music would become like tap water or electricity.  Now it’s videos turn to go through the same fate?

The owners, the markets seem to want this. For if you want to purchase a high quality copy of a music album, there exists no option for that. None of the major platforms sell audio in FLAC format, with sufficiently high bitdepth and bitrate etc. It would be very easy to do so, but the markets have clearly decided it is not beneficial for them to do so. The market men are quick to comment that the market share for people even wanting this is too low. But that is more of an excuse than an answer. Continue reading “Will the majority of video content creators share the same fate as musicians?”

Upgrading options on gear are often misleading dreams concocted by the marketing department.

People nag about not having the option to upgrade their gear. But the faster the tech evolves, the more useless the option to upgrade becomes. There are also fewer reasons to fix any tech because everything is progressing so fast

PC gear is often bought with the option of future upgradeability – nowadays that option is rarely realized. I upgraded my display card because my 4k/60fps footage from GH5 was not played back flawlessly in Davinci Resolve 14. The playback was almost glitch-free, and the scrubbing could have been smoother. That was the situation with my GTX 970 card. I was setting my hopes on fixing the playback/scrubbing lag by simply upgrading my GPU. Now I can say that was a no go.  Continue reading “Upgrading options on gear are often misleading dreams concocted by the marketing department.”