The production of live content has been on a heavy increase, pretty much everything should preferably be made live. In broadcast days, when something was live, it was a big deal; it was a guarantee that something extraordinary was happening.
Based on this now quite dated belief, live content is still able to gather high ratings, and more importantly,, live content is being boosted by the algorithms. This has led to severe oversupply, and people are quickly catching on to this change, the whole concept of something being live is fast on it’s way to become obsolete and pretty much meaningless. The ratings on live video will go down, hard, as the algos and creators have been basically cheating on the public. Needless to say that the horrid quality of the live content will not help either.